Sallra

Turning quotes into decisions.

The people behind every quote own the trust, the strategy, and the relationship. Sallra gives them AI that handles the timing, the precision, and the follow-through.

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Smarter follow-up, sharper decisions

Sallra is the AI follow-up assistant for B2B sales teams. Sally surfaces every quote at the right moment, drafts what comes next, and connects to the systems your team already uses.

Needs attention

  • LLundbergs Bygg AB245 000 kr · today
  • NNordström Entreprenad89 000 kr · in 2 days
  • HHäggström VVS132 000 kr · this week

Prioritization

Sally surfaces the quotes that need attention now, in the order that matters most. You focus on what moves the deal, not what fills the inbox.

Open 8 days, no movement. A nudge now keeps the Sätra timeline on track.
ToAnders Lundberg, Lundbergs Bygg AB
SubjectYour quote for the Sätra ventilation upgrade

Hi Anders, following up on the quote for the Sätra ventilation upgrade. The pricing holds through the end of the month, and we…

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Material

Sally drafts the follow-up — the email, the call notes, the next step. Ready to act on, ready to send. You stay in control. Sally removes the friction.

Your system

SallyHandles follow-up

Integration

Built into the systems your team already uses. We connect to Pyramid, Fortnox, HubSpot, and more. We add what is missing, not another tool to learn.

Security & privacy

We treat the data behind every quote the way it should be treated — carefully, lawfully, and always yours.

Protecting it is a responsibility we take seriously, and the commitments below are how we keep it.

Your data stays in the EU

Sallra is a Swedish company, and your data is stored and processed in Stockholm, under EU law. Every customer has a signed DPA in place.

Data isolation

Every customer is a fully isolated tenant, separated at the database level, not just by policy. One customer’s data can never surface in another’s.

Encrypted at every layer

Everything is encrypted in transit with TLS and at rest with AES 256. The credentials that connect Sallra to your CRM and ERP are sealed in their own encrypted envelope, locked to your account.

Zero data retention

Your quotes and customer data are never used to train AI models. We run under a Zero Data Retention agreement with our AI provider, which keeps nothing once a draft is returned.

Security by design

Security is layered across the database, backend, and frontend, on infrastructure certified to ISO 27001. We’re now working toward our own ISO 27001 certification and NIS2 alignment.